LIT        "The Simple Protocol for Dental Photography in the Age of Social Media"
LIT        "The Simple Protocol for Dental Photography in the Age of Social Media"

LIT "The Simple Protocol for Dental Photography in the Age of Social Media"

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This book is geared toward practitioners who want to master dental photography and use their photography to build their social media presence. Written for visual learners, this book breaks down the fundamentals of dental photography for clinical practice by outlining the concepts, equipment, and key protocols for taking predictable clinical photographs. That is where most photography books end, but this author also explores advanced techniques and demonstrates how to achieve some of the most characteristic looks in artistic dental photography, including the glossy effect, chiaroscuro, chromaticity, and texture manipulation. Finally, the author provides fresh insight into the ever-changing world of digital marketing and explains what you need to know to use your photography to reach your patient market on social media.

Contents: Fundamentals of Photography • Dental Photography Equipment • Portrait Photography • Lighting Systems • Intraoral Photography • The Simple Protocol • Artistic Dental Photography • Communication with the Dental Laboratory • Dental Laboratory Photography • Marketing and Social Media


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About Dr. Miguel Ortiz


Dr. Miguel A. Ortiz began working in the dental industry as a Dental Technician in 2002 after graduating from one of the only two year ADA accredited programs in California State. During the next 8 years he both worked and studied full time in Los Angeles, receiving a B.S. Biochemistry with Honors from California State University. He was recruited to Harvard School of Dental Medicine, where he won the Leo Talkoy Award for excellence in clinical dentistry and his Doctorate of Dental Medicine, (DMD). Dr. Ortiz went on to become a prosthodontist at the University of Illinois at Chicago in 2017.